The ad shows two mothers going through their photos, when one of them asks if they have bokeh’d their child in one of the photos? To this, the second mother says that it was accidental and that she can un-bokeh the photo and bring the child back in focus.
Apple rarely every releases such hilarious ads for its products. Apart from changing the bokeh blur after taking a photo, iPhone XS and iPhone XR owners can also change the background blur intensity before clicking a photo. While not available on older iPhones like the iPhone X, iPhone 8, one can use a third-party camera app like Halide to get the same Depth Control feature on them.